Conference

The Memorytrends Conference & Expo will be co-locating with PMA March 3-5, 2009 in Las Vegas at the Las Vegas Convention Center. Education begins January 31.

Schedule

(check out our conference at a glance)

CLASSES

Thursday, January 31
9:00 AM - 12:00 PM
Creativity Workshop 1: Embracing Digital Scrapbooking
Coordinated by Maria Nerius
Sponsored by Memorytrends
The focus of the morning Creativity Workshop is the digital world of scrapbooking, paper arts, and memory crafters. The digital market isn’t just for the traditional scrapbooker, but it’s filled with teens, men, and our seniors.  Are you taking advantage of bringing in these customers? Explore the world of totally digital scrapbooks, combining digital elements with traditional scrapbooking supplies, how paper artists are combining digital components to create keepsakes and art, and how to keep the legacy of journaling alive in a digital world. Attendees will have hands-on time to create four projects, be presented with dozens of additional examples and samples to expand demo and class ideas, and take home some of the latest great products from the digital and scrapbooking markets. Projects will include hand embellished photo postcards, two digitally enhanced scrapbook pages, and a personal journal. You’ll have plenty of fun, learn how to serve your digital customers, and have a chance to win prizes.

Thursday, January 31
1:30 PM - 4:30 PM
Creativity Workshop: A Picture Can Sell
1,000 Products
Coordinated by Maria Nerius
Sponsored by Memorytrends
Learn how to create pages that celebrate the big photo or enlargement (as well the traditional sizes). Try your hand at creating with small photos used in mini scrapbook albums. Attendees will have hands-on time to create four projects, be presented with dozens of additional examples and samples to expand demo and class ideas, and take home some of the latest great products. Projects will include creatively embellished artist’s cards, a big photo scrapbook page, mail-able photo frame, and your very own mini scrapbook. You’ll have plenty of fun, learn how to bring in more customers and sell more product by playing up the photographs of your consumer, and have a chance to win prizes.

Thursday, January 31
1:30 PM - 3:00 PM
W4  
Life Art 101: Creating Students for Life 
Taught by Ali Edwards
Sponsored by CK Media
Join Creating Keepsakes creative editor, author, and internationally sought-after instructor Ali Edwards, as she shares her knowledge and experience on creating classes that will keep your students and customers coming back for more.

Friday, February 1
8:30 AM - 10:00 AM
W7 
Custom Products for a More Unique Store
Taught by Keith Potter
Sponsored by Stamping Station Scrapbook Supplies
We’ll show you how to design products that are customized for your store and local attractions. During class, we’ll make paper, stickers, and brad samples that you can take back to your store. Learn several different ways to order products that no other store will have. You’ll leave with ideas and tools to meet the unique needs of your store and your customers.
Bring: a basic tool kit including pen, scissors and adhesive.


Friday, February 1
1:00 PM - 2:30 PM
W13
Boost Your Class Sales
Taught by Trina Linford
Sponsored by Piggy Tales
This class will show you from beginning to end how to boost your class sales with innovative and functional ideas and products.  After learning the steps, create a class project ready to take back to your store for display.  Your class sales will never be the same after this workshop! 
Please bring the following supplies:  adhesive, paper trimmer, scissors, brown or black ink, and black pen.

Friday, February 1
3:00 PM - 4:30 PM
W10
Exposing Your Creative Vision
Taught by Candice Stringham
Sponsored by Creating Keepsakes magazine
From newborns, to teens, to adults, and all the ages in-between there are basic portrait rules specific to each group. This class will cover these rules as well as provide checklists full of ideas for each age (you’ll love sharing these checklists with your customers!). We will also talk about photographing families. We will cover basic lighting, posing and composition as well as a few camera tips. In this class we’ll also discuss innovative photo events you can host to attract new and repeat customers.

Registration Information For more information about the Photo Marketing Association show and events, visit www.pmai.org.